For SAAB (formerly the Student African American Brotherhood)
Role: Lead designer
I began SAAB’s visual rebrand by conducting a brand audit with the project lead based on stakeholder interviews and surveys, review of the current website and brand materials, and a competitor analysis. After an initial design-team wide exploration of SAAB’s logo brand identity, I continued and completed the rebrand efforts from another designer's initial concept and with support from the team.
After finalizing the new logo and sub-brand logos, I produced a comprehensive brand guide, letterhead, Word report template, PowerPoint template, website banner templates, and email signatures.
I also partnered with the project lead to write and then design simple user personas for SAAB’s audience segments.