SAAB Rebrand

For SAAB (formerly the Student African American Brotherhood)
Role: Lead designer

I began SAAB’s visual rebrand by conducting a brand audit with the project lead based on stakeholder interviews and surveys, review of the current website and brand materials, and a competitor analysis. After an initial design-team wide exploration of SAAB’s logo brand identity, I continued and completed the rebrand efforts from another designer's initial concept and with support from the team.

After finalizing the new logo and sub-brand logos, I produced a comprehensive brand guide, letterhead, Word report template, PowerPoint template, website banner templates, and email signatures.

I also partnered with the project lead to write and then design simple user personas for SAAB’s audience segments.

SAABLogo_RGB
SAAB merch mockups
SAABBrandGuide_cover
saab-int1
saab-int2
saab-int3
saab-int5
personas

Get in touch:
hello@annetteelizabeth.com  •  LinkedIn