Talkiatry -
Performance creative
Scaling growth, pushing results through experimentation, and efficiently introducing and validating fresh creative
Role: Design Lead | Tenure: 4 years ongoing
Talkiatry is a national mental healthcare practice led by psychiatrists. Over four-plus years, my role has grown from Designer to Senior Designer to Design Lead.
As Talkiatry scaled, paid social became one of the primary channels for reaching new patients and clinicians directly. Running on a continuous two-week sprint cycle (with scheduled breaks for creative rest and closer performance assessment), I designed roughly 50 assets per sprint.
Using performance data from the previous cycles to optimize the next round of creative, our team improved asset performance and reduced program costs significantly over time. Strategically integrating AI into the workflow helped speed up non-creative aspects of the iteration and bulk design process for increased efficiency.
Clinician-focused creative that highlights Talkiatry’s expert and highly credentialed medical staff.
(I occasionally lend my voice for temp scratch or rapid scrappy VO.)