The Transportation and Climate Initiative

Brand design, social media, and marketing materials
Role: Lead designer

The Transportation and Climate Initiative (TCI) is a regional collaboration of 13 Northeast and Mid-Atlantic jurisdictions that seeks to develop the clean energy economy, improve transportation, and reduce carbon emissions in the transportation sector.

As a designer at The Hatcher Group, I provided communications support to TCI. Due to the effectiveness of our team's contributions, which initially included only a small percentage of design support, the contract was renewed for another year with design services as a major offering. I conceptualized and designed all of the initial deliverables, building TCI's brand from scratch.